In the craft cutting, embroidery, and heat press machine space, the embroidery machine you pick needs to match the projects you actually plan to produce. Are you stitching a few monograms at home, designing a clothing line, or making custom apparel for sale? The machines here cover a wide price range, from a used Brother SE-400 to a 15-needle production model, so the first step is being honest about your project size and output volume.
Quick Take
The Brother SE700 Elite is the most balanced new home machine in this group, with both sewing and embroidery functions. The Brother SE-400 is the low-cost used entry point if you are new to embroidery. The automatic model packs a broad built-in design library for clothing designers and tailors. The Professional model is the one to consider if you are making custom apparel for sale.
Listed Prices at a Glance
| Product | Listed Price | Price Bar |
|---|---|---|
| Brother SE-400 (Used) | USD 245.00 | |
| Brother SE700 Elite | USD 569.00 | |
| Automatic Embroidery Machine | USD 725.06 | |
| Professional 15-Needle Brother | USD 4,999.99 |
What Changes With Price
The feature jumps follow the price. The SE-400 gives you a portable, used gateway. The SE700 adds a touchscreen. The automatic machine adds a larger display and more built-in libraries. The pro model adds multi-color production speed and a much larger embroidery field. If those higher-end capabilities are not part of your projects, there is no reason to stretch for them.
Decision Matrix
| Product | Best for | Trade-off |
|---|---|---|
| Brother SE700 Elite | Home sewists who want sewing and embroidery in one machine | 4" x 4" hoop field |
| Brother SE-400 (Used) | First-time buyers on a tight budget | Used condition and no hoops included |
| Automatic Embroidery Machine | Designers who want a wide built-in library | Feature set leans on automatic functions |
| Professional 15-Needle Brother | Businesses producing custom apparel | Highest listed price and full production scale |
Brother SE700 Elite Computerized LCD Touchscreen Sewing and Embroidery Machine
The Brother SE700 Elite is a new computerized machine that combines sewing and embroidery. Its feature set includes wireless LAN connectivity, the Artspira mobile app, and a 3.7-inch LCD touchscreen. You get 135 built-in designs, 103 built-in stitches, and 8 included presser feet. This is the most complete home-focused choice if you want one machine for garment construction and decorative stitching. The limitation is the 4" x 4" hoop area: it handles smaller motifs well but leaves little room for large back-of-jacket or tote-bag designs.
Brother SE-400 Sewing and Embroidery Machine w/ attachment - Works Great
The Brother SE-400 comes in at USD 245.00, the lowest price in this comparison. It is a used computerized sewing and embroidery machine, described as clean, tested, and working, with the embroidery attachment included. It is also described as portable, which makes it easy to move between rooms. The concrete limitation is that the embroidery hoops are not included with this used unit, so those are an additional consideration before you can stitch your first pattern. For a first embroidery machine or a low-cost side project, it gets you started without a new-machine investment.
Automatic Embroidery Machine Computerized Sewing Machine with 7 Inch Screen
This machine is the mid-priced option at USD 725.06. The feature set is aimed at clothing designers and tailors: 96 built-in embroidery designs, 162 built-in sewing designs, LED lighting, an adjustable-speed foot controller, break-thread detection, automatic compensation, and automatic winding. It also has a 7-inch screen for design preview. The trade-off is that its feature emphasis is on automatic embroidery and sewing functions rather than wireless or mobile-app connectivity, so it suits a standalone workspace better than a cloud-connected setup.
Professional 15-Needle Embroidery Machine for Hats, Apparel and Business Use Now
This machine is the production tool of the group at USD 4,999.99. It is identified as a Brother PR680W with a 10-inch HD screen, up to 1,000 stitches per minute, automatic color changes, and an 8" x 12" embroidery field. The product positioning targets hats, apparel, jackets, hoodies, bags, and uniforms, making it the only model here clearly built for business production. The limitation is the price and scale: if you are not producing custom items in volume, the larger field and multi-needle speed are more than an occasional home project needs.
Final Verdict by Use Case
Start with the Brother SE700 Elite if you want one new machine that handles both sewing and embroidery at a moderate price. Choose the used Brother SE-400 when your budget is the first constraint. Pick the automatic model if you want a broad built-in library and a larger preview screen without jumping to four-figure pricing. Go with the Professional 15-Needle only if you are producing custom apparel as a business.



